In June 2020, the city of Chicago began the process of reopening during the COVID-19 pandemic. To encourage Chicagoans to (safely) start going out again, the 1 Chicago campaign was created, not only to bring patrons back to local businesses who were affected by the pandemic but to show the resilience of Chicagoans who united in the face of unprecedented times
There’s only 1 Chicago, and it’s best explored on 2 wheels. Are you ready to ride? #1Chicago
IG Video Post
Endless skylines. Massive skyscrapers.
Only 1 Chicago. Come and see everything that’s open. #1Chicago.
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Creative Direction: Tim Schoenmaeckers & Niels Sienaert
Art Direction: Myself
Copy: Kiku Gross