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Clorox ToiletWand Campaign
Ever though cleaning a toilet could be fun? Me neither until we made these spots. From bathroom beats to sensorial shots that give you goosebumps, we made cleaning toilets feel less like a chore.
The breadth of work our team was able to create under this new brand platform Clean Feels Good earned us a spot as a 2026 Effie US Finalist.
Client: The Clorox Company
Agency: FCB Chicago
Senior Art Director: Christina Fields
Senior Copywriter: Andrea Lattanzio
Creative Directors: Paul Carpenter & Manuel Torres
Original Music: Singing Serpent Music
Director: Sasha Rainbow
Production: Ruffian LLC
Edit: 456 Studios
Finish: Republic Editorial
Color: Rare Bird, Inc.
Audio: Another Country
Casting: O'Connor Casting Company
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