Clorox needed to quell Zillenials' fear of using bleach. So we went all out and Unleashed the Bleach with the iconic duo we all know and love Rhett and Link of Good Mythical Morning to launch a creator-led, cross-platform campaign. Together we created the most unhinged cleaning demos we didn't know we needed.

 

(They even brough back a fan favorite The Smelling Bee to Unleash the Bleach on Youtube)