The one wipe for thousands of life’s messes.
We demonstrated just how versatile Clorox Disinfecting Wipes could be by showing a variety of messes it can handle. The challenge of this spot was how to make our Clorox Disinfecting Wipe the hero in as many scenarios as possible. Scenarios that within one snap, a viewer would be able to watch and register exactly who and what was going on in that scene.
Art Director: Myself
Copywriter: Andrea Lattanzio
Creative Directors: Ernesto Martinez and Freddy Agostini