Kohler:Commit to Six Tour
#CommitToSix was an effective social movement that helped save clean water by getting people to sign a petition to take shorter showers. Kohler took this to Lalapalooza where attendees could get a free shower by signing this petition.
Our Idea: Kohler will scale this campaign by partnering up with six different musicians/bands and have them perform six-minute performances in Kohler shower sets. The thought is to make several of their pre-built sets mobile, and bring the campaign to popular music festivals.
MICROSITE
BILLBOARD
Billboard
Karaoke Bar
After the festival's last act, a local karaoke bar stage will be transformed into a giant shower set for patrons to perform in. Additionally, they will be able to sign the pledge on the spot and score some #CommitToSix Tour swag when they do. There will even be a surprise performance by one of our partnering musical artists.
Bus Shelter
Bus shelters will be transformed into bus "showers" using shower curtains. Signage will tease the tour and lead viewers to the site for more information.
Tour Truck
The truck will carry the mobile shower sets to the various festivals. There will be a social challenge that asks people to take a photo of the #CommitToSix Tour truck if they see it on the road. When they upload the photo to Facebook, Twitter, Instagram or Snapchat with #CommitToSix, they will be entered to win festival passes or swag.
Spotify
There will be six-minute playlists created with the partnering artists to be shared on Spotify. For people who like to listen to music while they shower, it will act as a timer.
Facebook Live
The shower concerts will be streamed on Facebook live. From there viewers can watch the concert and sign the pledge
Swag
SWAG
SWAG
Swag
Art Direction: Myself
Copy: Thomas Nelson
Art Direction: Myself
Copy: Thomas Nelson