GATORADE: #Strong As a Storm
IDEA: To showcase, and compare the intensity and determination of an athlete in the midst of competition, to the ferocity of various storms in action. People can upload their fiercest workout pictures to Instagram with #StrongAsAStorm for a chance to be featured on Gatorade's Instagram feed.
Materials: HP scanner, hair gel, ink, acetate paper, and Adobe Photoshop.
Art Direction + Copy: Myself