SPOTIFY: BEHIND HER LYRICS

 

INSIGHT: There are many multitalented women in the music industry yet More than 90% of the 2018 Grammy nominees were men. 

IDEA: Spotify and Genius will launch the campaign "Behind Her Lyrics" to show appreciation for talented female artists by showcasing those who went unnoticed for writing or contributing to writing hit songs for other artists. 

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Spotify: Behind Her Lyrics

There are many multitalented women in the music industry yet more than 90% of the 2018 Grammy nominees were men. 

Spotify and Genius will launch the campaign "Behind Her Lyrics" to show appreciation for talented female artists by showcasing those who went unnoticed for writing or contributing to writing hit songs for other artists.

OOH

SNAPCHAT AR FILTER

AR filters will be made of the chosen artists singing short covers of the songs

they wrote. As the filter is shared, more awareness is brought to these artists and their talents. 

 

Art Direction + Copy: Myself