TILE:#FOUNDIT
INSIGHT: Millions of phones are lost every day. There are a numerous amount of absurd insurance claims that show that many of them are lost in strange and obscure places.
IDEA: To take real-life data from these insurance claims of missing phones in absurd places to promote the message that Tile can help you find your phone wherever you lose it.
INTERACTIVE OUTDOOR
Tile: #FoundIt
Millions of phones are lost every day. There are a plethora of absurd insurance claims that show that many of them are lost in strange and obscure places.
Lets use this real-life data from these insurance claims to promote the message that Tile can help you find your phone wherever you lose it.
Interactive OOH
Pressing the Tile button on the outdoor board will activate its signature sound and vibrate the phone. Copy will then be revealed along with a notification on the phone containing a scannable 10% off discount for a Tile set.
Using #FoundIt people can share their missing phone stories to win 10% off Tile. The coupon will be directly sent to participants with a link to the microsite where it can be redeemed.
Twitter Post
Experiential
Art Direction: Myself
Copy: Paisley Davidson
Art Direction: Myself
Copy: Paisley Davidson