WAFFLE HOUSE: THE ALTERNATIVE TO GRAMMA'S

TARGET AUDIENCE: Women and men single, or married 21-35 years old. These individuals have an average household income of $30k-$55k and are mainly blue collar workers with high school and possibly some College education. 

 

KEY MESSAGE: “Breakfast with a southern accent” which can refer to the menu and/or the service you get there. 

Waffle House: The Alternative

to Grammas

Target Audience: Women and men single, or married 21-35 years old. These individuals have an average household income of $30k-$55k and are mainly blue collar workers with high school and possibly some College education. 

 

Key Message: “Breakfast with a southern accent” which can refer to the menu and/or the service you get there. 

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Art Direction + Copy: Myself