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WAFFLE HOUSE: THE ALTERNATIVE TO GRAMMA'S
TARGET AUDIENCE: Women and men single, or married 21-35 years old. These individuals have an average household income of $30k-$55k and are mainly blue collar workers with high school and possibly some College education.
KEY MESSAGE: “Breakfast with a southern accent” which can refer to the menu and/or the service you get there.
Waffle House: The Alternative
to Grammas
Target Audience: Women and men single, or married 21-35 years old. These individuals have an average household income of $30k-$55k and are mainly blue collar workers with high school and possibly some College education.
Key Message: “Breakfast with a southern accent” which can refer to the menu and/or the service you get there.
OOH
Art Direction + Copy: Myself
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